Site Takeovers
Grooveshark as an online music service promotes artists of all sizes to demographics most likely to enjoy their music. Running a campaign for deadmau5, MTV's in-house DJ, was one of the most successful artist promotions Grooveshark has ever.
"Grooveshark has been an exciting new partner for Ultra. We worked together on a successful promotion for our last deadmau5 release and the artist dashboard that they provide has given us some great insight into what's reacting with our fans."
—Elliott Walker, Ultra Records
Pusha-T Mixtape
In March 2011, artist Pusha-T released a mixtape ahead of his upcoming new album. Pusha-T promoted this mixtape exclusively on Grooveshark with a site-takeover, giving fans the ability to listen to the mixtape right there, along with links to pre-order the upcoming record.
Pusha-T's mixtape was picked up by Pitchfork, New York Magazine's Vulture, MTV andothers—even being called "the year's hottest mixtape" by Rolling Stone Magazine.
Promoting Emerging Artists
Helping Grooveshark users discover new music they will fall in love with is at the core of our offerings to music fans. This goes hand-in-hand with promoting emerging bands, helping them build a fanbase while providing one destination for music fans to hear upand-coming artists.
One example is Grooveshark's partnership with Indaba, which began in June 2011. Indaba is an online music collaboration site dedicated to helping independent artists produce, promote, and distribute their music. With over 500,000 registered artists, Indaba and Grooveshark worked together to make Breakthrough Radio: a dedicated station on Grooveshark promoting new independent artists—updated every two weeks, to ensure constant promotion to new bands.
"Yes, musicians can submit their music to other streaming/subscription services, like Pandora and MOG (which pulls in music via distributors). But the fact that Grooveshark TMis working with Indaba will likely make this a much more straightforward experience for bands — and will likely bring more bands into the Indaba fold."
—Mashable
Working Directly With Bands
As a legitimate provider of online music, Grooveshark's main focus is combating piracy, creating new and innovative revenue streams for artists in the digital landscape, and, ultimately, furthering bands' careers so they can continue to grow their fanbase—and make a living.
In 2011, Grooveshark began working with Austin, TX band Quiet Company. In coordination with music marketing companies, Grooveshark began working with Quiet Company to promote their upcoming album. With no money changing hands from the artist to the companies, Quiet Company was booked on tours and festivals across the country
"The band is debuting a new single and video this week, and announcing a new album, We Are All Where We Belong, so the time is right for this kind of marketing push. Rocket Science will be helping the band with career intricacies like touring, licensing and promotion, but the band will retain all rights to its music and neither Grooveshark nor Rocket Science will have a monetary stake in the music."
—Mashable
"We had a label for our first record, and this last time that we talked to a label, we realized that we're never going to fit on any label. We just don't have the lifestyle for it. But this is perfect for us. It gives us the things that the label would give us, without all the needless stuff that comes with a label. I don't see the need for one."
—Taylor Muse, lead singer, Quiet Company
Analytics
In every aspect of the music industry, data plays an important role. Discovering new talent, targeting artist promotions to the right listeners, quantifying, analyzing, and trending demographic and geographic data about music consumption are all something Grooveshark does for artists, labels, and managers of all sizes—efficiently and quickly.
Grooveshark Artists' web service allows any fledgling artist to upload their content to Grooveshark and track how popular it is, information about their fans, as well as promote the music to expand their reach. Artists and managers of all sizes work directly with Grooveshark's growing music industry team to design innovative ways of promoting, assisting, and growing revenue for the music industry.
Additional Testimonials
"We are very excited about our new partnership with Grooveshark and are big fans of both the listening platform and analytic tools they provide. We look forward to starting this great relationship with the Little Hell premiere."
—Vic Trubowitch, New Media at Vagrant Records
"Grooveshark is one of the most innovative of the next generation music services. With its unique UI and discovery tools, we plan on Grooveshark playing a significant role in the development of our key artists and labels."
—Steven Corn, CEO of BFM Digital
"We believe the Grooveshark team has developed a unique platform and will be a valuable partner for Dualtone, especially in areas of cross promotion and music discovery. We're excited to be moving forward with them."
—Dualtone Records
Interesting Stats
- 30 million monthly active users
- 13 million registered users
- 1.2 billion streams per month
- 300,000 artist promotional plays per month
- 130 employees in 4 states and 3 countries
- Grooveshark has grown 500% since 2010. That's 100 new music and tech jobs
The Music Service
Grooveshark is the most inclusive and fully featured on-demand music service on the Web. With an unmatched catalog, tens of millions of users flock to the site every month to listen to their favorite artists, discover music, and share tracks on social networks like Twitter and Facebook. Listening to any song instantly, creating playlists to return to later, and quick access to one's favorite music are ever the fundamentals of Grooveshark's offering.
Not only do you have access to the best of Grooveshark from any computer in the world, but you can take it with you anywhere you go with unlimited access to Grooveshark on your smartphone with Grooveshark Anywhere. Grooveshark also includes song downloads from MP3 store affiliates like iTunes and Amazon, and ringtones from Thumbplay, ensuring that users can take their favorite music with them wherever they are, in any format they prefer, while providing additional revenue to rights holders.
Let's Talk
To get in touch with someone at Grooveshark regarding a press inquiry, please email press@grooveshark.com.
Logos
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...the social networking aspect of Grooveshark keeps the conversation about music going, and promotes more song sales (labels profit)... "
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...In the turbulent, choppy waters where P2P networks and copyright law chomp at each other's fins for dominance, there's at least one beast that thinks it has a solution to keep everyone happy. Its name: Grooveshark. "
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I can honestly say it's even better than Pandora. The service is called Grooveshark, and from what I experienced they have as much music on their library as the others. "
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Grooveshark tracks the best users so you know who can be trusted to deliver quality content. "
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In the turbulent, choppy waters where P2P networks and copyright law chomp at each other's fins for dominance, there's at least one beast that thinks it has a solution to keep everybody happy. Its name: Grooveshark. " -
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If you're looking for a way to grab music from peer-to-peer networks without that nagging feeling that you're depriving a starving artist of her next meal (or a label exec of that Learjet upgrade), Grooveshark might help. "
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Grooveshark: a new music service that I can see a lot of potential in. "
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Finally a way to have access to millions of songs, without feeling guilty. "
